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Pop Style Social Network

The Project

For this project, I worked with a team to develop a business plan for a new approach to a social network that targets a niche and fills a gap in the existing market. Our target was Cosplayers – fans who design and make their own intricate costumes to celebrate their favorite pop culture characters. Although the top five highest-grossing films of 2018 represent key pop culture franchises, those that participate in pop culture conventions are often seen as anti-social members of a fringe society. Our goal for this social network was to bring the pop culture celebration into the mainstream using a fashion forward shopping experience.

Project Details

School: Savannah College of Art and Design
Class: DMGT 720 | Design Innovation Development and Marketing Strategies
Date: Fall 2018
Skills: Design Thinking, Contextual & Qualitative Research, User Centered Design, UX Design, Project Planning, Business Model Generation, Service Design, Presentation Design and Delivery
View: Process Book

Process Book

This book documents our methods, discoveries, and plans for realizing our social network concept. Introducing Pop Style, the only fashion forward shopping site dedicated to pop culture.

Pop Style Pitch Video

Here’s a short, compelling look at Pop Style as it fit in the marketplace.