Mad Love
The Brief
To follow up on the success of Imp House’s successfully funded Kickstarter project, Chaos of Cthulhu, we decided to make another game set in the Lovecraft universe. This time a micro card game of memory, deduction, and madness.
Project Details
Client: Imp House LLC
Date: June 2018
Skills: Art Direction, Graphic Design, Game Development, Project Management
View: Mad Love Kickstarter Page
Cards
I’ve been involved as both a Designer and Art Director on this project. The mechanics of the game came first, and it was up to me to craft a story around the gameplay and translate that onto the cards and supporting materials with the help from an artist.
Packaging
We wanted the art and branding to be similar to Chaos of Cthulhu, so we started with a similar layout and went from there.
Rulebook
This rulebook followed a similar style as Chaos of Cthulhu. The challenge was keeping the rulebook short on pages but with all the information needed.
Adventurers Beware
To setup the story and get players into the spirit of the game, I created a short animated video. After writing a rough draft of the story, I worked with two writers to bring in dialogue and insure that gameplay theme was subtly worked in. When the script was set, I coordinated the recording of the voice over, along with the illustrations. Once I had the my elements ready, I animated the art provided by our illustrator and edited the video.